ERASE THE LINE.

THE NEIGHBORHOOD REINVESTMENT INITIATIVE WAS A COMPLEX, HIGH-STAKES PUBLIC POLICY EFFORT FOR THE CITY OF ATLANTA, THE KIND OF THING THAT LIVES AND DIES BY WHETHER RESIDENTS ACTUALLY UNDERSTAND IT. WORKING WITH CALLED AGENCY ON BEHALF OF THE ATLANTA HOUSING AUTHORITY, I HELPED BUILD THE CAMPAIGN FROM BRAND IDEA TO COMMUNITY ACTIVATION, TURNING A FINANCING MECHANISM INTO SOMETHING PEOPLE COULD FEEL: "MAKE INEQUALITY VISIBLE." I BUILT THE COMMUNICATIONS RHYTHM, EMAIL CADENCE, ONBOARDING, CALLS TO ACTION, THAT KEPT A 40-PERSON AMBASSADOR NETWORK OF FAITH LEADERS, EDUCATORS, AND CIVIC VOICES INFORMED, ALIGNED, AND READY TO SHOW UP WHEN IT MATTERED.

Campaign Strategy, Ambassador Program, Video Content, Email Marketing, Public Affairs

Atlanta City Council: 13-2 | 282K+ Combined Audience | 68K+ Video Views | 40 Ambassadors Activated